MAPefy
MAPefy is home to variety of special medicinal and aromatic plants known as MAP. Letter ’e’ which is represented by the Cissus (Cissus quadrangularis) Leaf signifies the Ease of E- Commerce and ‘fy’ -> to make; thus, simplifying everyone’s quest for medicinal and aromatic plants (MAPs). MAPefy is a vibrant marketplace which connects people globally for Natural healing with an enhanced state of wellbeing and contentment.
Mapefy is a glossary on medicinal herbs, age old natural farming practices, and advocating ways of natural and sustainable living. We aim to build a seamless world of natural healing amongst our viewers.
MAPefy creates awareness of Medicinal and Aromatic Plants (MAPs). It understands people ‘s need thereby provides extensive information about the source of Medicinal herbs, its availability from sustainable sources, whether it’s ethically harvested or wildcrafted? If you are considering using an endangered plant, is there a common medicinal plant that can be used instead? Mapefy makes it convenient for viewers to address their queries about herbs and herbal medicines. If you use medicinal herbs, you must take responsibility for your own decisions, and make informed choices.
MAPefy promotes Natural Farming, Agro-forestry, Permaculture and Sustainable Living. Every day we encounter alarming realities of global warming, polluted ground water, chemical contaminations in our Food. We often feel helpless, blaming the government, industrial revolution etc. At MAPefy, we have identified N-number of ways and means, how each and every individual can positively contribute towards cleaner and sustainable environment using Agro-Forestry and Permaculture practices in our mundane schedules.
Mission & Vision/Purpose
The emphasis on herbal healthcare and organic food has grown manifold in the context of 'Millennials' today. With the advent of internet and social-media, and the age of excessive information on what to choose and what not, it’s our mission to keep human connection at the heart of our portal. We would continuously develop our online community of farmers, industry experts to share their ideas, motivate and educate viewers in adopting the best suited natural products, natural cultivation and permaculture design, and discuss newer approaches to blend traditional health principles and natural co-existence in our daily life. Thus, encouraging people to adopt simple home remedies rather than just popping medicines now and then. As an online portal, we strive to lead with our values and help spread ideas of Permaculture, Sustainability and Responsibility whose impact can reach far and beyond. Encouraging farmers to shift from Mono-cropping chemical farms to Agro-forestry and Permaculture lead by local examples, studies, would drastically reduce the burden on the soil and water leading to healthier yields. Studies have stated that plant's nutrient levels play crucial role in suppressing the insect population. Thus, with healthier soil, reduced chemical fertilizers and pesticides, we can stop polluting the ground water and eat chemical free food.
MAPefy promotes environmental sustainability along with the co-existence of humans with forests and animal. Therefore; we want people to join, trust and stimulate the ‘MAPefy World’.
Global Demand
As per WHO, globally, almost 6.3 billion people are directly or in-directly dependent on medicinal and aromatic plants (MAPs), which is 85% of world population. In many regions of the world, people still rely on traditional plant-based medicines for their primary healthcare. Many rural communities in Asia, Africa, Central and South America use traditional medicines which is easily accessible and affordable. Even Urban communities today prefer household natural remedies to conventional medicines. Clinical trials and tests have recognized and improved scientific understanding of plants and their value in treating chronic conditions. The emerging field of herbs and plant-based products industry holds tremendous potential to the economic development of the Indian region.
Since Millenia, indigenous natural remedies had attained highest standard and there were stalwarts in Ayurveda, Siddha, Unani, Chinese Medicines and subsequently in Allopathy and Homeopathy. For years these herbs have proved their benefits through traditional and modern evidence-based research.
The industry is growing very fast and the herbal medicines are becoming increasingly popular worldwide. To cite few examples:
- 2000+ medicinal plants are documented in ancient Ayurveda
- Traditional Chinese Medicines (TCM) has 563 documented plants, whereas 10,000 to 11,250 native species are considered to be of medicinal use In Germany, it is estimated that 90% of the population use herbal medicines
- 25% of drugs in modern pharmacopoeia are directly derived or compounds isolated from plants. Almost every fourth flowering plant variety is used either for making medicine, cosmetics, aroma or in food products
- Well known painkiller, Morphine is produced from Opium Poppy
- Quinine which is listed as WHO’s list of Essential Medicines is from Cinchona plant.
- Aspirin which is a common pain relief drug is extracted from Willow bark
- Reserpine used commonly for snake bites and scorpion stings comes from Rauvolfia Serpentina
Plants have remedial answers from common household to so called ‘incurable ‘diseases. Chewing Cumin and Ajwain (Bishop’s Weed) seeds is instant remedy for Gastric problem and indigestion. Similarly, Ginger is a quick remedy for sore throat, cough and common cold. Turmeric is known globally for boosting immunity and is an answer to a diverse diseases and used for ample home remedies. Diseases like Chicken Guinea and Viral Fever which still has no concrete medication in modern pharmacopeia can be treated easily by Papaya Leaves or Giloy or Gudichi.
Bridging the MAP GAP
With the increase in global demands for herbal products, its essential to have a single point of reference for understanding MAPs, their morphology, benefits, cultivation processes, their markets, availability and alternatives etc.
What are you thinking here? MAPefy is your answer!
MAPefy connects them all in a single platform, to communicate, share and ideate over MAPs, and address the need for:
- Consumers, to understand identify. Procure herbs and plant-based products
- Farmers producing raw MAPs and Pharmaceutical
- Nutraceutical and Cosmeceutical Companies, who are involved in endless research and exploration to design and develop newer products for Consumers
Mapefy for Consumers
With the growing awareness and demand for herbal products and plants useful for human, more and more people are getting curious about plants, natural ways and lifestyle.
Mapefy knowledge portal will play pivotal role to not only provide information and awareness about different plants in the Indian Subcontinent, but also influences people to adopt natural farming and sustainable lifestyle practices. MAPefy teaches its viewers how to positively contribute to nature and lead healthy lifestyle no matter whether you are staying in a city leading a busy schedule or staying very close to nature in the country-side maintaining an agrarian lifestyle.
Through MAPefy, consumers can directly connect with farmers and companies to buy raw medicinal and aromatic plant products and also high-end finish products like cosmetics, nutraceuticals and herbal medicines with assured quality at an affordable price. Mapefy is dynamic in its approach which impacts its day-day decisions.
MAPefy for Farmers
Agriculture is redefining itself today with the drastic changes in weather patterns. Like many other agriculture reformers in India, MAPefy understands the need for environmental sustainability. We promote age-old agricultural practices, agro-forestry, permaculture so that farmers in this region can cultivate wisely and get good returns without paying for chemical fertilizers, pesticides, and conserving water and soil.
In the recent years, India has witnessed the worst of droughts. Anantapur, Andhra Pradesh is the 2nd driest district in the country after Jaisalmer in Rajasthan, farmers here have opted going back to old natural methods before hybrid seeds, synthetic fertilizers became the norm used for growing high-yielding varieties of crops.
MAPs farmers from Indian Sub-continent can refer MAPefy for selecting and cultivating MAPs suiting the climatic conditions while guaranteeing profitable returns. MAPefy marketplace provides a Digital platform for indigenous MAPs farmers, to showcase their produces to a Global audience on their homepage. Farmers can now directly communicate with their ready markets, cutting down their overheads for marketing, sales and logistics. Farmers can directly sell their produce to domestic and international buyers at the best price with complete assurance and no additional overheads.
MAPefy for Companies
MAPefy brings about wholistic approach to its global marketplace by connecting MAPs companies to MAPs farmers and vice versa. Through MAPefy Pharmaceuticals, Nutraceutical and Cosmeceutical companies can directly source raw materials (MAP), essential oils from the farmers with complete assurance on quality. Procurement overheads like Lab tests of samples, end to end quality assurance for raw materials, regulatory, custom clearances and logistics would be managed by MAPefy. Thus, companies can focus more on their core business and research for product development.
Companies having digital and social presence through MAPefy can maintain their latest products online. Thus, would be an excellent platform to market and sell their high-end natural products online directly to global consumer base.
Consumers and Patrons
Mission & Vision/Purpose
Consumers and Patrons
Global Demand
Consumers and Patrons
Bridging the MAP GAP
Consumers and Patrons
Mapefy for Consumers
Consumers and Patrons
MAPefy for Farmers
Consumers and Patrons
MAPefy for Companies
